Social Media & Digital Marketing Manager

Misgaran Metal and Rubber Goods Production Company is one of Afghanistan's leading manufacturers of aluminum, copper, and rubber products. With a family heritage spanning more than 200 years, Misgaran combines traditional craftsmanship with modern manufacturing technology to produce high-quality pressure cookers, cookware, and industrial products.

We are committed to quality, innovation, integrity, and continuous improvement while providing our employees with opportunities for professional growth.

1. Position Summary

The Social Media & Digital Marketing Manager will be responsible for planning, managing, and executing Misgaran’s social media, digital marketing, online advertising, content production, and brand communication activities.

The position will play a key role in promoting Misgaran products, strengthening the company’s brand, increasing customer engagement and sales, developing domestic and international markets, and expanding the company’s digital presence.

The successful candidate will work closely with the Sales, Production, Business Development, Design, and Management teams to professionally present Misgaran’s products and manufacturing capabilities to customers in Afghanistan and international markets.

2. Key Responsibilities

A. Social Media & Digital Marketing Management

• Develop and implement the company’s overall social media and digital marketing strategy.
• Manage and maintain official social media platforms, including Facebook, Instagram, TikTok, YouTube, Pinterest, Telegram, VK and other relevant platforms.
• Develop monthly and annual content calendars, digital campaigns, and marketing plans.
• Increase brand awareness, audience engagement, website traffic, leads, and sales through digital channels.
• Ensure consistent brand identity, messaging, and visual standards across all digital platforms.

B. Content Creation & Brand Promotion

• Plan, create, edit, and publish high-quality photos, videos, graphics, captions, advertisements, and promotional materials.
• Produce professional content showcasing Misgaran products, factory operations, production processes, employees, achievements, and company activities.
• Develop product-focused content to support sales and market expansion.
• Prepare engaging captions and marketing content in Dari, Pashto, and English.
• Coordinate photography and videography activities and ensure the quality of published content.

C. Digital Advertising & Campaign Management

• Plan, launch, manage, and optimize paid and organic digital marketing campaigns.
• Manage advertising platforms such as Meta Ads Manager, Google Ads, and TikTok Ads.
• Manage advertising budgets and monitor campaign performance.
• Analyze campaign results and continuously optimize campaigns to improve reach, engagement, leads, conversions, and return on investment (ROI).
• Develop digital campaigns for both Afghanistan and international/export markets.

D. Market Development & Sales Support

• Work closely with the Sales and Business Development teams to support product promotion and sales growth.
• Identify potential digital markets, customers, distributors, and business opportunities.
• Conduct basic market and competitor research and provide practical marketing recommendations.
• Develop marketing campaigns for new products and target markets.
• Support the promotion of Misgaran products in domestic and international markets.

E. Photography, Videography & Field Marketing

• Conduct or coordinate professional product photography, video production, factory filming, and promotional shoots.
• Travel to different provinces when required for content production, market research, customer engagement, and promotional activities.
• Participate in exhibitions, trade events, conferences, and promotional activities when required.
• Coordinate with distributors, sales representatives, customers, and other relevant stakeholders during marketing activities.

F. Customer Engagement & Online Reputation

• Monitor and respond professionally to customer messages, comments, inquiries, and feedback.
• Maintain a positive and professional online presence for the company.
• Follow up on customer complaints and feedback and coordinate with relevant departments when required.
• Develop strategies to convert online audiences into potential and repeat customers.

G. Website, SEO & Analytics

• Manage and regularly update the company website and digital content.
• Apply SEO principles to improve online visibility.
• Monitor and analyze key performance indicators (KPIs), including:
• Reach and impressions
• Engagement
• Website traffic
• Lead generation
• Conversion rates
• Follower growth
• Advertising performance
• Prepare weekly and monthly digital marketing reports for management.

H. Team & Cross-Department Coordination

• Lead and coordinate the work of social media, content creation, photography, videography, and design resources where applicable.
• Assign tasks, monitor quality, and ensure timely completion of marketing activities.
• Work closely with Sales, Production, Business Development, and Senior Management.

Perform other relevant duties assigned by management.

3. Job Requirements

Education

• Bachelor’s degree in Marketing, Business Administration, Communications, Journalism, Information Technology, or a related field.

Professional Experience

• Minimum 3 years of relevant professional experience in:
• Social Media Management
• Digital Marketing
• Brand Management
• Online Advertising
• Content Marketing
• Experience in a manufacturing, industrial, FMCG, or product-based company is an advantage.
• Proven experience in developing and implementing successful digital marketing campaigns.

Technical Skills

Strong practical knowledge of:

• Meta Business Suite
• Meta Ads Manager
• Google Ads
• Google Analytics
• TikTok Business / TikTok Ads
• SEO and digital marketing principles
• Website content management
• WordPress or other CMS platforms

Content & Creative Skills

Practical experience with:

• Adobe Photoshop
• Adobe Illustrator
• Adobe Premiere Pro
• After Effects
• CapCut
• Canva
• Professional photography and videography
• Photo and video editing
• Social media content production

The candidate should be able to independently create professional marketing content, not only manage social media pages.

Language Requirements

• Dari: Excellent
• Pashto: Excellent
• English: Strong written and verbal communication

Knowledge of Russian or Arabic is an advantage, particularly for international marketing.

Personal & Professional Competencies

• Strong creativity and ability to develop new marketing ideas.
• Excellent communication and interpersonal skills.
• Strong planning, organization, and time-management skills.
• Ability to manage multiple campaigns and projects simultaneously.
• Strong analytical and problem-solving skills.
• Ability to work independently and under pressure.
• Strong teamwork and coordination skills.
• Willingness to travel for business and marketing activities.
• High level of professionalism, responsibility, integrity, and commitment.

4. Preferred Qualifications / Advantages

The following will be considered an advantage:

• Experience marketing manufactured, industrial, household, kitchenware, rubber, or consumer products.
• Experience in export marketing and international digital campaigns.
• Proven experience in professional video production and product photography.
• Experience in brand development and product promotion.
• Experience using AI tools for content creation, marketing, and productivity.
• Experience generating leads and supporting sales growth through digital channels.
• Experience managing marketing campaigns with measurable results.
• Experience participating in exhibitions, trade shows, and field marketing activities.