Afghan Pay Services Company was established in 2020 with registration number 144980 and license number 70362 is registered in the Ministry of Industry and Trade. AfghanPAY started its activities in the field of electronic payment, e-Top up, tickets booking, offer professional steel supply services and distribution channel for telecommunication companies to create a unique system and significant market presence in Afghanistan from different angles. Developed different in terms of supplying different telecommunication product lines. Moreover, AfghanPAY contracted FTTH (fiber to the home) project in partnership with Afghan Telecom Company (AFTEL) with the intention of providing high-speed internet & digital services to residential & business areas in every corner of the country to serve its beloved nation with contemporary technology and gain significant market presence in the country. 

Afghan Pay with registration number 144980 and license number 70362 is registered in the Ministry of Industry and Trade. Afghan Pay management team has more than 13 years of experience in the field of sales and distribution of telecom sectors products in the market.

Afghan Pay is committed to enter into market with a strong trading system B2B and B2C platform according to national and international norms with dedicated team, we research market goals to find and implement them.

The Afghan pay team has more than 12 years of experience in various business fields. We want to develop new business networks such as KIOSK, POS Terminals and API so that we can expand our coverage and give customers access to electronic products anytime, anywhere. To make sure that all over the country covered.

Afghan Pay intends to increase its products in every corner of the country to make your dreams come true. Click on the button on your phone to book your travel ticket and pay electronically without any risk or worry.

We know that anyone who wants to pay their electricity bill without going to a bank or Brishna company, Afghan pay invested for your satisfactions and wants to make sure all your needs are available on your phone.

Today’s technological revolution has triggered our attention to revolutionize the lifestyle of our nation through investing in the realm of technology & digitalization which is possible by launching FTTH (Fiber to the home) cutting edge technology to provide our people in every corner & counter with a high-speed bandwidth internet that trigger a high standard living style facilities though out Afghanistan

The Chief Marketing Officer (CMO) will lead the full marketing ecosystem for our E-Top Up, Electronic Money Institution (EMI), and FTTH business lines. This role is accountable for driving market expansion, user acquisition, brand development, and customer retention through data-driven strategies and innovative go-to-market execution. The CMO will work closely with Product, Sales, Finance, and Technology teams to accelerate revenue growth and strengthen the company’s competitive market position.

Key Responsibilities

Strategic Leadership

• Develop and implement an integrated marketing strategy aligned with business growth across E-Top Up, e-Money and FTTH services
• Lead competitive intelligence and market research to identify trends, opportunities, and customer insights
• Shape product positioning, pricing support according to FTTH services and commission scaling from E top up product perspective, and value propositions based on user needs and market dynamics
• Drive digital transformation and automation in marketing processes and customer engagement

Growth & Acquisition

• Design and execute customer acquisition campaigns via digital, retail, and telecom distribution channels
• Scale merchant penetration and partner ecosystems for electronic payments and top-up services
• Lead regional expansion strategies, ensuring strong market entry execution

Brand & Communications

• Develop a strong brand identity and cohesive messaging across products
• Oversee internal and external communications, public relations, and media engagement
• Ensure compliance with EMI regulatory standards in marketing communications

Customer Lifecycle & Retention

• Build data-driven customer segmentation and loyalty programs to increase active usage and ARPU.
• Optimize omnichannel customer journey (online portal, via a mobile device, in a physical shop, etc.) and enhance customer experience (CX)

Performance & Team Leadership

• Manage marketing budget and optimize spend with ROI accountability
• Track KPIs including user growth, conversion, churn, NPS, and CLV
• Recruit, coach, and mentor a high-performing marketing team

AfghanPAY services company adapts quality circles of youngsters who are having expertise & potentiality in area of interest within the domain of business lines adapted by AfghanPAY. we require our potential candidates to submit their cover letter+ CVs to hr@afghan-pay.com. Please write your vacancy number (AFP-TOPUP2025-020 & field of expertise) in subject line of your E-mail. We are thinking about our nation’s future & fostering culture of excellence & welcoming those who are sharing our vision.

Please note: only short-listed candidates are contacted.