1 day ago

General Manager - FMCG Division

MOBY Group
465

Position Title: General Manager - FMCG Division

2026-01-31    Kabul     Full Time     465

Job Location: Kabul
Nationality: National
Category: Business Development Marketing Sales
Employment Type: Full Time
Salary:
Vacancy Number: 15192
No. Of Jobs: 1
City: Kabul
Organization: MOBY Group
Years of Experience: 7+
Contract Duration:
Gender: Male
Education: Bachelor Degree
Close date: 2026-01-31

About MOBY Group:

Founded in 2003 MOBY GROUP operates in South & Central Asia, the Middle East and Africa. Headquartered in Dubai, the group employs over 1,200 individuals across 16 businesses. MOBY has been widely recognized for its role in bringing news and entertainment to underserved populations. It serves over 300 million people through its activities in broadcasting, digital & online, production, strategic communications, publishing, music, sports, and research. MOBY’s local-language content in English, Farsi, Pashto, Hindi, Arabic, and Amharic spans a range of genres, including dramas, reality television, lifestyle and music shows, sports, news & current affairs, and children’s programs. For more information please visit our website www.mobygroup.com

Job Descriptions:

Position Definition:

Lead Moby's FMCG business unit with full P&L ownership, combining strategic business development with operational execution across the Afghanistan market.

Key Role:

Drive rapid market entry, build sustainable revenue streams, build a distributor network, and scale FMCG operations from launch to profitability.

Strategic:

  • Design and refine business models (Moby FMCG)
  • Shape go-to-market strategies and competitive positioning
  • Develop distribution models and logistics frameworks with MOAM
  • Identify new product categories and manufacturing partners for expansion
  • Present business cases and strategic plans to Quqnoos leadership

Operational:

  • Oversee National Sales, Marketing, and Finance teams (16 people)
  • Manage partnership execution with manufacturing partners (Kalleh/Solico)
  • Ensure on-time product launches and market readiness
  • Monitor daily P&L, inventory, and cash flow
  • Coordinate cross-functionally with Moby Media and MOAM Logistics
  • Weekly performance reporting to BD Manager 

Job Requirements:

  • 7+ years FMCG experience with 3+ years in senior management
  • Proven P&L ownership and multi-city team leadership
  • Strategic thinking: business modeling, market entry, partnership structuring
  • Strong Afghanistan market knowledge and distributor networks
  • Experience launching new brands or categories from scratch
  • Bachelor's degree in Business, Marketing, or related field (MBA preferred)

Submission Guidelines:

Please send your CV and a brief cover letter to jobs@mobygroup.com. We kindly request that you submit all documents in PDF format and ensure that the document title includes your first and last name, as well as the specific position or vacancy you are applying for.

Submission Email:

jobs@mobygroup.com

Apply