Founded in 2003 MOBY GROUP operates in South & Central Asia, the Middle East and Africa. Headquartered in Dubai, the group employs over 1,200 individuals across 16 businesses. MOBY has been widely recognized for its role in bringing news and entertainment to underserved populations. It serves over 300 million people through its activities in broadcasting, digital & online, production, strategic communications, publishing, music, sports and research. MOBY’s local-language content in English, Farsi, Pashto, Hindi, Arabic and Amharic spans a range of genres including dramas, reality television, lifestyle and music shows, sports, news & current affairs and children’s programs. For more information please visit our website www.mobygroup.com

Key Role:

Create consumer demand through mass media campaigns, promotional activations, and brand positioning.

Key Responsibilities

• Develop marketing strategies and campaign concepts for product launches
• Coordinate with Moby creative teams (Tolo TV, Lemar TV, radio, social media)
• Plan and book media schedules (TV spots, radio, digital, outdoor)
• Design consumer promotions (discounts, bundles, sampling)
• Create in-store POS materials (posters, shelf talkers, danglers)
• Manage influencer partnerships and digital content creation
• Track campaign performance (reach, awareness, sales lift)
• Monthly marketing budget management and ROI reporting
• Competitive brand monitoring and market research

• 3-5 years marketing experience in FMCG or media industry
• Proven experience launching brands or campaigns in Afghanistan
• Strong understanding of TV, radio, and digital media planning
• Creative mindset with attention to detail
• Experience working with media agencies or in-house creative teams
• Budget management and ROI analysis skills
• Fluent in Dari/Pashto and English
• Bachelor's degree in Marketing, Communications, or related fi

Please send your CV and a brief cover letter to jobs@mobygroup.com. We kindly request that you submit all documents in PDF format and ensure that the document title includes your first and last name, as well as the specific position or vacancy you are applying for.