About Aseel

Aseel means Authentic, Original in Pashto, Dari, and several other languages. In 2018, Aseel started as a tech-driven solutions provider headquartered in Washington, DC. Aseel’s journey began with a commitment to uplift artisans and underserved communities in Afghanistan and Turkey. We foresee onboarding all 46 underdeveloped countries to the digital economy, paving the way to connect three billion people being excluded from active participation in the digital economy. Aseel remains steadfast in delivering sustainable and innovative ideas that serve a broader audience, yielding a more substantial impact.

Headquartered in Washington, D.C., Aseel operates remotely with a global team across the US, UK, Egypt, Turkey, India, Africa, and beyond — united by one vision: to make doing good digital, scalable, and measurable.

What You Will Achieve

As Marketing Director, you will be responsible for crafting and executing the overall marketing and growth vision for Aseel and its ecosystem of products.

Your mission: To position Aseel as a global leader in tech-for-good, build awareness around our platforms, and generate measurable growth in users, donors, and partners.

Within your first year, you will:

• Develop and implement a unified marketing strategy across all Aseel products.
• Lead global brand visibility campaigns for Aseel and its sub-products.
• Build Aseel’s marketing engine—covering digital, content, performance, community, and PR functions.
• Launch data-driven campaigns that drive measurable growth in users, sales, and donations.
• Strengthen Aseel’s storytelling and thought leadership in humanitarian tech.
• Establish Aseel as a trusted and recognizable name in ethical innovation and impact technology.

As a strategic leader and creative storyteller, you will:

Strategic Leadership

• Develop and execute an integrated global marketing strategy for Aseel’s ecosystem.
• Drive brand positioning, ensuring consistency across all communication channels and product lines.
• Collaborate with product leads to align marketing initiatives with product roadmaps and business goals.
• Conduct quarterly strategic reviews to track progress, adapt to market trends, and measure impact.

Product Marketing & Growth

• Lead go-to-market (GTM) strategies for all Aseel products (AidOS, Buy Good, Campaign+).
• Partner with the Product and Design teams to implement growth loops, A/B testing, and UX optimization for higher retention and conversion.
• Develop and oversee unified analytics dashboards for traffic, acquisition, retention, and engagement metrics.
• Use data to inform marketing strategy — optimizing campaigns for ROI, retention, and impact storytelling.
• Coordinate marketing integrations with e-commerce, CRM, and donation platforms.

Digital & Content Strategy

• Oversee content creation and storytelling across web, mobile, and social media platforms.
• Manage performance marketing, SEO, paid ads, and automation to scale audience engagement.
• Build a localized content approach, adapting language and tone to key regions (Afghanistan, MENA, South Asia, Africa, U.S. diaspora).
• Integrate impact storytelling (aid delivery visuals, artisan stories, donor updates) into campaigns.
• Ensure Aseel’s voice combines authenticity, empathy, and innovation.

Partnerships & PR

• Build and maintain relationships with media, partners, influencers, and institutional donors.
• Lead B2B/B2G marketing targeting NGOs, UN agencies, governments, and social enterprises.
• Develop branded decks, reports, and collateral that communicate Aseel’s impact and vision.
• Represent Aseel in global conversations on tech-for-good, humanitarian innovation, and ethical commerce.

Team Leadership & Culture

• Lead, mentor, and scale the marketing and growth team.
• Foster collaboration, innovation, and accountability across all marketing functions.
• Promote continuous learning, creativity, and performance transparency.

Nice to Haves

• Experience working in impact-driven organizations, startups, or social enterprises.
• Familiarity with emerging markets (United States, Asia, and Europe) and development ecosystems.
• Understanding of blockchain, AI, or digital identity systems in social impact contexts.
• Previous success leading product launches or multi-country campaigns.
• Strong storytelling ability with an eye for design, UX, and community engagement.
• Fluency in more than one language (English required; Arabic, Swahili, or French are a plus).

You’ll Fit Right In If You:

• Are passionate about using technology for good.
• Thrive in fast-paced, cross-cultural, fully remote environments.
• Believe data and creativity should work together.
• Can lead with empathy, vision, and strategic clarity.

Submit your resume via hr@aseelapp.com, with the headline "Marketing Director/Leader". Any email without this headline should not be considered. We encourage you to read the job description before submission. Please note that only qualified candidates will be considered. Due to a high level of applications, note that only qualified candidates will be considered. If you do not hear from us by Novermber 15, 2025, kindly know that your application was not successful.