Aseel: Aseel means Authentic, Original in Pashto, Dari, and several other languages. In 2018, Aseel started as a tech-driven solutions provider headquartered in Washington, DC. Aseel’s journey began with a commitment to uplift artisans and underserved communities in Afghanistan and Turkey. We foresee onboarding all 46 underdeveloped countries to the digital economy, paving the way to connect three billion people being excluded from active participation in the digital economy. Aseel remains steadfast in delivering sustainable and innovative ideas that serve a broader audience, yielding a more substantial impact.

Aseel has two main elements, Aseel Buy Good is an artisan marketplace that creates massive job opportunities for underdeveloped countries while Aseel Do Good is a humanitarian platform that supports people with their urgent needs.

Aseel is a pioneering tech-driven solutions provider with a mission to uplift artisans and underserved communities in Afghanistan, Türkiye, and beyond. Aseel connects skilled artisans from developing countries with global buyers through an online marketplace, offering a wide array of handmade products. Additionally, Aseel operates a transparent aid platform, DirectAid, to ensure that donations reach those in need effectively. We are dedicated to integrating underdeveloped countries into the digital economy, aiming to connect three billion people excluded from active digital participation.

About The Role

As a SEO Analyst, you will lead SEO strategy development, executing plans to increase organic traffic, rankings, and conversions for dual-purpose platform segments. Using the Google Ads to manage effective digital ad campaigns. Must excel in keyword research, optimization, and analytics. Implement on-page and off-page optimization, collaborate on technical SEO practices, and oversee content strategies that resonate with the community, creating impactful, SEO-friendly content.

Responsibilities: 

SEO Strategy Development:

• Develop and execute SEO strategies to increase organic traffic, rankings, and conversions for both the Do Good and Buy Good segments.
• Conduct comprehensive keyword research, analyze trends, and identify growth opportunities aligned with our dual-purpose platform.

On-Page and Off-Page Optimization:

• Optimize website content, including product descriptions, campaign pages, and blog posts, to enhance search visibility and user engagement.
• Lead link-building initiatives and collaborations to amplify our platform's authority and reach.

Technical SEO Implementation:

• Collaborate with development and design teams to implement technical SEO best practices, ensuring site performance, mobile responsiveness, and crawlability.
• Conduct regular site audits, resolve technical issues, and optimize site architecture for improved search rankings.

Content Strategy and Creation:

• Develop and oversee content strategies that resonate with our community, highlighting impactful stories, artisanal products, and social causes.
• Create compelling, SEO-friendly content that drives engagement, educates users, and aligns with our brand ethos.

Performance Tracking and Reporting:

• Monitor SEO performance metrics, track keyword rankings, and generate reports to evaluate the effectiveness of strategies and campaigns.
• Use data-driven insights to refine and optimize SEO approaches for continuous improvement.

Google ads

• Creating and optimizing ad campaigns to maximize ROI (Return on Investment).
• Monitoring and analyzing campaign performance using Google Ads tools and analytics.
• Implementing A/B testing to refine ad copy, targeting, and bidding strategies.
• Staying updated on industry trends and best practices in digital advertising.
• Collaborating with other team members or departments to align advertising efforts with overall business goals.
• Ensuring compliance with Google Ads policies and guidelines.
• Providing regular reports and insights on campaign performance to stakeholders.

Skills You'll Need to Bring

• SEO Strategy Development
• On-Page and Off-Page Optimization
• Technical SEO Implementation
• Content Strategy and Creation

Nice To Haves

• 2+ years of experience with SEO tools and analytics for performance tracking.
• Knowledge of local and international SEO trends.
• Familiarity with e-commerce SEO strategies.
• Understanding of social media integration with SEO efforts.
• Experience with Google Ads
• Familiarity with GA4 and GTM

Please send your resume and cover letter explaining your interest in Aseel and the role to jobs@aseelapp.com. Please Include “SEO Analyst” in the subject line.