Digital Media and Communications Manager

Payman Ice Cream & Pasteurized Dairy Manufacturing Company is an established Afghan manufacturing company operating under the PAYMAN brand. Founded in 2005, the company produces a wide range of ice cream products and maintains an extensive distribution network across several provinces of Afghanistan. As part of its organizational and brand development, Payman aims to strengthen its digital presence, improve communication with consumers, and establish a consistent and professional media identity across its communication channels.

Position Summary

The Digital Media and Communications Manager will be responsible for managing the company's digital presence, official social media accounts, online advertising, media content, promotional materials, and public communications. The successful candidate will oversee the planning, production, publication, and monitoring of digital content and advertising campaigns while ensuring that all communication activities reflect the company's brand identity, values, and marketing objectives. This position requires a creative, organized, and technically capable professional with practical experience in digital content creation, social media management, advertising, and media coordination.

Key Responsibilities

• Develop and implement the company's digital media and communications strategy.
• Manage and supervise the company's official social media pages and digital platforms, including Facebook, Instagram, TikTok, YouTube, and other relevant channels.
• Prepare and manage a structured content calendar for all digital communication platforms.
• Create, coordinate, and publish high-quality content, including promotional posts, product presentations, photographs, short videos, reels, and advertising materials.
• Coordinate photography and video production related to company products, production facilities, distribution activities, events, and promotional campaigns.
• Manage online advertising campaigns and coordinate paid promotions across relevant digital platforms.
• Monitor audience engagement, page performance, reach, views, and other digital performance indicators.
• Respond to and manage online messages, comments, inquiries, and consumer feedback in a professional manner.
• Ensure consistency in the company's visual identity, brand language, logos, colors, and advertising materials.
• Coordinate the design and production of banners, posters, brochures, product advertisements, and other promotional materials.
• Manage the company's media relations and coordinate advertising placements with relevant media outlets.
• Plan and coordinate media coverage of company events, product launches, campaigns, and other corporate activities.
• Monitor the company's online reputation and identify communication risks or issues requiring management attention.
• Coordinate with the Marketing and Sales Departments to ensure that digital campaigns support business and sales objectives.
• Maintain organized archives of digital content, photographs, videos, advertisements, and communication materials.
• Prepare periodic reports on digital media activities, advertising performance, and audience engagement.
• Perform other relevant duties assigned by senior management.

• Bachelor's degree in Media, Journalism, Communications, Marketing, Public Relations, or a related field.
• At least 3 to 5 years of relevant professional experience in digital media, social media management, communications, or digital marketing.
• Proven experience managing professional social media accounts and digital advertising campaigns.
• Strong practical knowledge of Facebook, Instagram, TikTok, YouTube, and other relevant platforms.
• Ability to create and coordinate engaging digital content, including photography, video, graphic design, and written content.
• Familiarity with graphic design and video editing software such as Adobe Photoshop, Illustrator, Premiere Pro, After Effects, or equivalent tools.
• Knowledge of Meta Business Suite, advertising management tools, and digital analytics platforms.
• Strong writing, editing, communication, and storytelling skills.
• Understanding of brand identity, online advertising, audience engagement, and digital communication strategies.
• Ability to plan and manage multiple projects and meet publication deadlines.
• Creative thinking, attention to detail, and strong organizational skills.
• Fluency in Dari and/or Pashto; working knowledge of English is an advantage.

Core Competencies

• Social media and digital platform management
• Digital content creation
• Advertising and media coordination
• Graphic design and video production
• Brand communication and public relations
• Creativity and innovation
• Audience engagement and analytics

Interested and qualified candidates are invited to submit their updated CV and a cover letter to Email: hr@paymanicecream.com. Please mention PAYMAN-HR-2026-04 – Digital Media and Communications Manager in the subject line of your email. Only shortlisted candidates will be contacted for further assessment and interview. Payman Ice Cream & Pasteurized Dairy Manufacturing Company is an equal opportunity employer.