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Content dissemination and engagement:
• Produces content and overseas production of communications tools and digital tools for local digital channels
• The FCO disseminates MAGNA content in the country, proactively pitches to media and uses existing MAGNA digital channels in the country and/or region as defined by the communications strategy.
Media management:
• Maintains regular relations with a wide array of media contacts across traditional and digital media outlets, including journalists, bloggers, photographers, producers, cameramen, and influencers, as relevant. This responsibility may be shared with other communications team members in the country.
• Proactively pitch media and manages incoming media requests
• Helps organise events such as press briefings or press conferences and helps organise and accompany media visits to MAGNA projects.
Produces content and oversees production of communications tools including for local digital channels:
• Identifies appropriate communications tools for target audiences, collects material, and produces tools or adapts them to target audiences.
• Supervises the production of communications tools (multimedia, leaflets, posters, radio spots, videos, photos, etc) by external providers in the country (designers, producers, translators, etc) according to strategy and budget, and keeps an updated list of external providers for MAGNA use.
• Develops an understanding of the operational information used in MAGNA public communications (such as mortality, morbidity, # of patients vs # of consultations, etc) and its relevance to the crisis.
• Follows MAGNA communications ethical guidelines in all materials directly collected and produced, such as on consent, on diversity, equity, and inclusion, and other relevant communications standards or guidelines.
Carries out digital and media monitoring.
• Monitors relevant media and digital channels, to highlight significant trends, news, or reports relevant to MAGNA or the contextual environment to the Head of Mission, humanitarian affairs staff and/or other operational staff (as relevant)
• Collects preliminary insights into public narratives on issues of relevance to MAGNA.
• Generates and updates reports on the local media and digital landscape, with support from other communications teams if needed (digital teams or other).
• When needed manages digital media dashboards for real-time monitoring on issues of operational and reputational relevance.
Contributes to communications strategy and tactics.
• Reports on the tangible outcomes of communications initiatives, like the extent of coverage and audience response, and suggests improvements.
• Identifies opportunities to raise the visibility of underreported crises that MAGNA is seeing in the country.
• Provides initial insights on the feasibility of communications tactics, such as related to media window, social media penetration, audiences’ reception, etc.
• Offers advice on engaging with media and digital channels during crises.
Internal stakeholder engagement
• Helps to promote MAGNA communications principles, practices, and material towards MAGNA staff in the country.
• Helps respond to incoming requests from the MAGNA communications network.
• Liaises with MAGNA communications network for technical support, if needed, such as digital engagement, and monitoring.
Reporting
• Participates in communication data-collection and reporting to inform MAGNA teams of upcoming communications and past results.
• Helps track/record all public communications initiatives carried out for institutional memory
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