Social Media Officer

Company Profile – Peyawray Rubaat Manufacturing Company

Peyawray Rubaat Manufacturing Company is engaged in the manufacturing of lubricants, baby food products, washing powders, liquid detergents, and plastic cans for both domestic and international markets. In addition to its manufacturing operations, the company is actively involved in international trade, maintaining business relationships with suppliers and partners in China and Dubai, United Arab Emirates (UAE).

The company is committed to delivering high-quality products, maintaining strong and reliable business partnerships, and meeting the diverse needs of its customers. Through its integrated manufacturing capabilities and international trading activities, Peyawray Rubaat Manufacturing Company strives to expand its market presence, ensure customer satisfaction, and establish long-term, sustainable business relationships in local and international markets.

Key responsibilities

1.      Manage the company pages on Facebook, Instagram, TikTok, LinkedIn, YouTube and WhatsApp Business.

2.      Prepare and follow a monthly content calendar for every product line.

3.      Create posts, short videos, reels and stories: product demos, factory and quality-control footage, how-to-use tips, customer testimonials.

4.      Design graphics and edit videos using tools such as Canva, Photoshop or CapCut.

5.      Write captions and ad text in English and local languages (and Arabic where needed).

6.      Run and optimize paid ads on Meta, TikTok and Google to generate leads from distributors and customers.

7.      Reply to comments and messages quickly, and pass sales leads to the sales team the same day.

8.      Track followers, reach, engagement, leads and cost per lead, and report monthly.

9.      Work with the Sales and Marketing Officer on campaigns, launches and promotions.

10.   Monitor competitors' pages and market trends for new content ideas.

11.   Protect the brand image and handle negative comments professionally.

12.   Keep the website and online listings updated with current products and contacts.

Job Requirements

•       Diploma or Bachelor's degree in Marketing, Media, Communication or a related field.

•       1–3 years managing business social media accounts and paid ads.

•       Skills in photography, video editing and graphic design.

•       Good writing in English and local languages.

•       Knowledge of Meta Ads Manager, TikTok Ads and basic analytics.

•       Creative, organized and able to meet daily posting deadlines.

•       A portfolio of previous social media work is required.

Key performance indicators (KPIs)

•       Number of qualified leads per month and cost per lead.

•       Engagement rate and follower growth on each platform.

•       Posting consistency against the content calendar.

•       Response time to messages and comments.

Interested and qualified candidates are invited to submit their CVs to farid@maihantrading.com.