Business Development Manager

Paysey Payment Solution (Paysey Pay) is a licensed Electronic Money Institution (EMI), authorized and regulated by Da Afghanistan Bank (DAB). With a growing nationwide network of branches and agents, Paysey Pay delivers accessible and secure digital financial services to a diverse customer base across Afghanistan. The organization’s mission is to become the most trusted electronic money partner by providing reliable, secure, and user-friendly financial services that contribute to Afghanistan's financial inclusion and economic development.

To accelerate our market penetration and brand equity, Paysey Pay is seeking a seasoned, strategic, and results-driven Business Development Manager. This role is critical for driving customer acquisition, expanding our agent/merchant network, forging strategic alliances, and positioning the Paysey Pay brand as a market leader.

Strategic Business Development

·        Develop and implement Paysey Pay's business development strategy in line with the approved Business Strategic Plan.

·        Identify and secure new business opportunities across government, corporate, merchant, and institutional sectors.

·        Build a sustainable pipeline of strategic customers and institutional partners.

·        Prepare business proposals, commercial offers, and partnership agreements.

·        Negotiate and conclude strategic business partnerships.

Institutional Partnerships

·        Establish and maintain strong relationships with government institutions, NGOs, humanitarian organizations, banks, telecom operators, manufacturing companies, and private sector organizations.

·        Lead partnership discussions and represent Paysey Pay in high-level business meetings as required.

·        Identify opportunities for payroll, bulk payments, government collections, merchant services, and digital payment solutions.

Marketing & Brand Management

·        Develop and implement integrated marketing and brand strategies.

·        Lead product launch campaigns and customer awareness initiatives.

·        Strengthen Paysey Pay's corporate identity and market positioning.

·        Ensure consistency across all corporate communications and marketing materials.

Corporate Communications & Storytelling

·        Develop compelling corporate presentations, company profiles, proposals, and business communication materials.

·        Support the CEO in preparing presentations, speeches, and strategic communications as required.

·        Promote Paysey Pay's brand through clear, professional, and customer-focused messaging.

·        Build the Company's reputation as a trusted digital financial services provider.

Market Intelligence

·        Conduct market research and monitor industry trends, competitor activities, customer behavior, and emerging opportunities.

·        Identify new products, services, and business models that support commercial growth.

·        Provide strategic recommendations to Management based on market insights.

Product Commercialization

·        Work closely with product and technology teams to support product development and successful market launches.

·        Develop go-to-market strategies for new products and services.

·        Gather customer feedback and recommend product enhancements.

Stakeholder Engagement

·        Represent Paysey Pay at industry events, conferences, government forums, and business meetings.

·        Build strong relationships with regulators, development partners, financial institutions, and other key stakeholders.

·        Promote ethical business practices and maintain the Company's professional reputation.

Core Competencies
The successful candidate should demonstrate:

·        Strategic Thinking

·        Business Development

·        Financial Services Knowledge

·        Partnership Development

·        Corporate Storytelling & Communication

·        Marketing & Brand Management

·        Business Ethics & Professional Integrity

·        Negotiation & Relationship Management

·        Market Analysis

·        Leadership

·        Communication Skills

The Business Development Manager will lead Paysey Pay's business development and marketing initiatives to drive commercial growth, strengthen the Company's brand, and expand its customer base. The successful candidate will develop strategic partnerships, identify new business opportunities, and promote Paysey Pay's digital financial services across government institutions, businesses, merchants, and development organizations. This role requires a commercially minded professional with strong relationship-building skills, strategic thinking, and a solid understanding of the financial services industry.

Interested and qualified national candidates who meet the above criteria should submit their CV and a cover letter outlining their relevant experience and vision for the role electronically. Please clearly mention " Business Development Manager" in the subject line of your email. Only short-listed candidates whose applications respond to the above criteria will be contacted for an interview.