Content Creator & Social Media Manager

Ziauddin Kamal Hospital is a 20-bed private healthcare facility located at the Khushal Khan Dewan Begi Crossroad, PD#5, Kabul, Afghanistan. We are committed to delivering compassionate, high-quality medical care to our community. As a growing hospital, we focus on professional ethics, teamwork, and patient-centered service. To expand our team, we are seeking qualified and dedicated medical and support staff for multiple full-time positions with rotating shifts.

Job Summary

We are seeking a highly skilled and versatile Content Creator & Social Media Manager to join our marketing team. This is a hybrid role requiring a unique blend of creative, technical, and strategic skills.

The ideal candidate will be responsible for the end-to-end production of all visual and written content across our digital platforms. This includes graphic design, video production, copywriting, and community management. Crucially, this role is fully equipped—the candidate must possess their own professional-grade hardware (laptop, camera, lighting, etc.) and software to execute tasks independently from day one.

2. Key Responsibilities

A. Content Creation & Design

·       Conceptualize, design, and produce high-quality static graphics, carousels, infographics, and animated assets for social media and digital advertising.

·       Create and edit short-form video content (Reels, TikToks, YouTube Shorts, Facebook) including filming, trimming, color grading, audio mixing, and motion graphics.

·       Ensure all visual content aligns with brand guidelines and maintains a cohesive aesthetic.

B. Copywriting & Storytelling

·       Write compelling, engaging, and on-brand captions, headlines, and scripts that drive audience engagement and conversions.

·       Adapt tone of voice for different platforms (e.g., professional for LinkedIn, casual for Instagram/TikTok).

·       Proofread and edit all copy to ensure accuracy and grammatical precision.

C. Social Media Management & Strategy

·       Manage the daily publishing schedule across all social media channels.

·       Monitor trends, competitor activity, and audience insights to inform content strategy.

·       Track and report on key performance metrics (reach, engagement, conversion) and adjust tactics accordingly.

·       Engage with the online community by responding to comments and messages in a timely manner.

3. Required Equipment

As this is a fully self-sufficient role, the candidate must own and maintain the following equipment:

·       Laptop/Computer: A high-performance machine (Mac or PC) capable of running video editing and design software smoothly (minimum 16GB RAM, dedicated GPU preferred).

·       Camera Equipment: A professional-grade camera (DSLR, Mirrorless, or high-end smartphone with professional lenses/stabilization), tripod, and lighting setup.

·       Software: Proficiency and licensed access to the Adobe Creative Cloud suite (Premiere Pro, After Effects, Photoshop, Illustrator) or equivalent industry-standard tools (e.g., Final Cut Pro, DaVinci Resolve, Canva Pro).

4. Qualifications & Requirements

Education & Experience

·       Relevant Qualification in in Marketing, Communications, Graphic Design, Film, or a related field (or equivalent professional experience).

·       Minimum of 3 years of professional experience in content creation, social media management, or a similar multi-disciplinary creative role.

Technical Skills

·       Advanced proficiency in video editing and graphic design software.

·       Strong understanding of social media algorithms, best practices, and analytics tools (e.g., Meta Business Suite, Sprout Social, Later).

·       Basic knowledge of SEO and keyword research for social copy is a plus.

Soft Skills

·       Exceptional storytelling and visual communication skills.

·       Ability to work independently, manage multiple projects, and meet tight deadlines.

·       Highly organized with strong attention to detail.

·       Adaptable and open to feedback.

5. Key Performance Indicators (KPIs)

·       Growth in follower count and engagement rate across platforms.

·       Quality and consistency of visual assets produced per week.

·       Adherence to the content calendar and project deadlines.

·       Performance of video content (views, watch time, click-through rates).

7. How to Apply

Interested candidates should submit the following to hospital.ziauddinkamal@gmail.com  with the subject line: "Content Creator Application – [Your Name]" :

1.     Resume / CV

2.     Portfolio / Showreel (must include examples of graphic design, video editing, and social media copy). provide links in CV or Cover letter.

3.     A brief cover letter outlining why you are the ideal candidate for this multi-faceted role.